Gumption Caps ???? Gumption Coffee is an award-winning specialty coffee shop from Sydney, Australia. They opened their first U.S. store in Industrial City in Brooklyn in 2020, and they recently opened two more in Chelsea and Flatiron District in Manhattan, and are looking to expand across the nation. We partnered with Lippincott who worked with them to create a new and strong brand identity by creating a custom typeface to be used as a part of the visual system.