SL Che is a homage to Ernesto Guevara de la Serna, “El Che”, who lived between 1928 and 1967.
El Che turned into an universal icon through a memorable photograph which was reproduced and multiplied to the infinite.
It was that way he became a synonymous of resistance, revolution and change for lots of generations.
That “Che” comes back today by the hand of the genial Jorge Alderete, who designed heroic, laughing and cool variations of that popular first icon. SL Che unfolds like a fan of thousands of “Che”, in a development plenty of metaphors.
SL Che abridges a sum of original iconographic illustrations in True Type format, which masterly synthesizes the most important themes of the grand genius of the literature.
SL Che takes part of the “Icons of Icons” Gallery, developed by SinergiaLab for Sudtipos
Reconocimientos y Premios
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